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The Report Builder turns your records into answers in four steps:
1

Select an object

Pick which of your workspace’s custom objects to report on.
2

Select fields

Check the fields to include — each shows its type.
3

Group & aggregate

Optionally group by a select, yes/no, or user field, then choose Count, Sum, or Average (picking a number field for the last two).
4

Choose a visualization

Table, bar, pie, or line.
Hit Run Report to see the results — a summary table of your groups with their counts/totals, plus the underlying records (the first 100 are shown inline). Name the report and Save it to run again later.
The Report Builder currently works on custom objects. For your leads and deals, use the Export button on those list pages — it produces a CSV respecting your current filters, ready for a spreadsheet.