1
Select an object
Pick which of your workspace’s custom objects to report on.
2
Select fields
Check the fields to include — each shows its type.
3
Group & aggregate
Optionally group by a select, yes/no, or user field, then choose
Count, Sum, or Average (picking a number field for the last
two).
4
Choose a visualization
Table, bar, pie, or line.
The Report Builder currently works on custom objects. For your leads
and deals, use the Export button on those list pages — it produces a
CSV respecting your current filters, ready for a spreadsheet.