> ## Documentation Index
> Fetch the complete documentation index at: https://flow9.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS & email campaigns

> Send SMS and email as part of a campaign — templates, merge fields, and delivery tracking.

Alongside voice calls, a campaign can text and email its audience. Toggle the
**SMS** and **Email** channel pills on the campaign form to add either.

## SMS

Write your message once and Funnel personalizes it per contact with merge
fields — `{{first_name}}`, `{{last_name}}`, `{{email}}`. As you type, a
counter shows characters and message segments, and a live preview renders the
message with a sample contact.

Compliance is handled for you:

* **"Reply STOP to opt out."** is appended to every message automatically.
* Contacts who have replied STOP, and numbers on your
  [Do Not Call list](/guide/ai-campaigns/compliance), are skipped.

SMS sends from the campaign's **sender number**, which must have SMS enabled
([Phone numbers](/guide/ai-campaigns/phone-numbers)).

### Tracking SMS

Each campaign's detail page has an SMS panel (total sent, delivered, delivery
rate, sending, failed, opt-outs, suppressed). For the cross-campaign view,
open **AI Campaigns → SMS overview**: filter by recipient, status, campaign,
or date range; see per-campaign delivery tables; and **Export CSV**.

## Email

Campaign email has a **Subject** and **Body** (plain text or HTML) with the
same merge fields and a live preview.

<Note>
  Campaign email is bulk outreach, separate from your personal
  [Inbox](/guide/inbox) — it doesn't send through your Gmail account and won't
  appear in your sent mail.
</Note>

Deliverability protections are automatic:

* An **unsubscribe footer** is added to every email; recipients who click it
  land on a confirmation page and stop receiving campaign email.
* Addresses that unsubscribed, hard-bounced, or marked spam go onto the
  [email suppression list](/guide/ai-campaigns/compliance) and are skipped —
  the campaign form warns you if selected recipients are already suppressed.

The campaign detail page shows a per-recipient email table with delivery
status.